Why are featured snippets so important?
Featured snippets are content boxes containing short answers to certain queries, which are displayed by Google at the top of the search engine results page.
The Google search engine results page interface has been changing over the last couple of years, and the way users navigate through the results has changed as well. Studies have shown that more than 50% of Google searches now end without a click, and this number is expected to increase. To combat these challenges, brands need to adapt with new strategies. This is where featured snippets come in.
If you manage to gain a presence in the featured snippets, this will increase your brand awareness and help you to build trust with searchers. After all, if searchers remember you as being knowledgeable and trustworthy, they will be much more likely to consider your brand when they are ready to make a purchase.