Featured snippets help you to build brand awareness and trust with users

Being in front of your competitors at every stage of the user journey and building trust is key to success, and this is why featured snippet optimisation should be an important part of any SEO strategy. This service includes an analysis of the search engine results pages to discover queries that trigger featured snippet results, as well as insights into what type of featured snippet they are and who owns them. This analysis highlights the opportunities for you to get featured snippets, and we can also provide tactics and guidelines on how to gain these featured snippets. We can do this for any country and language.

This audit can help…

When you are looking for opportunities to improve your presence in the search engine results pages.

When you are interested in the overall featured snippet landscape and finding opportunities there.

When you want to increase your brand awareness, thought leadership and trustworthiness on certain topics.

When you want to know which featured snippets your website has gained.

When you want to place yourself in front of your competitors in the search engine results pages.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are featured snippets so important?

Featured snippets are content boxes containing short answers to certain queries, which are displayed by Google at the top of the search engine results page.

The Google search engine results page interface has been changing over the last couple of years, and the way users navigate through the results has changed as well. Studies have shown that more than 50% of Google searches now end without a click, and this number is expected to increase. To combat these challenges, brands need to adapt with new strategies. This is where featured snippets come in.

If you manage to gain a presence in the featured snippets, this will increase your brand awareness and help you to build trust with searchers. After all, if searchers remember you as being knowledgeable and trustworthy, they will be much more likely to consider your brand when they are ready to make a purchase.

How it works

The process begins by completing a briefing questionnaire to share and clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

One of our SEO Specialists will use various tools and methods to find the queries that trigger featured snippet results, what type of featured snippet is being displayed and who it belongs to. We will identify which featured snippets you own already, and which featured snippets are owned by your competitors or other websites. Finally, we will create an insightful summary to explain the findings and highlight featured snippet opportunities and recommendations.

This service has three options:

  • Featured snippet landscape audit – per website (up to 100 queries): The audit includes an overall featured snippet landscape analysis, defining what queries trigger them, what type of featured snippet is being displayed, plus insights into all the featured snippets held by you. This analysis defines the opportunities for you to get featured snippets.
  • Featured snippet competitor audit – per competitor: We will perform an analysis to detect all featured snippets held by your main competitors.
  • Gaining featured snippet recommendations – per search query: Now that we have identified your opportunities, we will provide the tactics and guidelines on how to get the featured snippet.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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