A solid SEO strategy starts with your keywords

Keyword research is a very important stage of your SEO campaign. Especially for websites which have been live for some time, this research needs to look into multiple data sources to maximise discovery of valuable search terms as well as provide necessary data to facilitate well-informed decisions about keyword targeting on pages. Our data-driven keyword research is conducted by experienced search marketers who are native to the target market and is supported by data from multiple sources, ultimately resulting in an advanced keyword research for superior website optimisation.

Data-driven keyword research can help…

When you want to optimise a set of pages from your website to increase their visibility in organic search.

When you want a more analytical approach to refresh your existing keyword targeting on pages and find additional opportunities based on competition and search intent in the local search engine results pages.

When you require keyword research for a set of pages that takes into account search query reports, organic ranking data, keyword difficulty scores – all in one comprehensive deliverable.

When you want to leverage your top competitors’ rankings and determine how valuable it is to retain or achieve rankings for given terms.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is data-driven keyword research so important?

Keyword research is a very important early stage of your SEO campaign to improve visibility in the organic search results. In order for this research to maximise discovery of relevant and valuable search terms, especially for websites which have been live for some time, it is necessary to utilise different data sources.

The research is conducted by an experienced search marketer and a native speaker from the target country. Through keyword research tools and organic search query reports (SQRs), an effective and exhaustive method is used to discover relevant and valuable keywords. The outcome of the research is supplemented by keyword difficulty scoring, organic rankings data of the website itself, as well as competitors and top ranking websites.

All the data allows for data-driven keyword research, allowing you to make informed decisions about keyword targeting in the next phases of the SEO campaign to boost the website’s visibility with relevancy, search intent, ranking difficulty and traffic growth in mind.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

We will require the following in order to deliver the service:

  • Access to the verified Google Search Console account for the property needs to be granted and have data for a minimum of three months. This means the website should also be live for at least three months (so that there is enough data for a search query report).
  • A list of live URLs of the website must be provided for which the keyword research is to be conducted.

The first stage of the research is to produce an organic search query report listing branded and non-branded search terms which are delivering traffic to the selection of pages and for which the pages have organic visibility.

With the organic search query report, as well as initial ‘seed’ lists of relevant words or phrases compiled from reviewing selected landing pages for the project, keyword research tools are used to explore and identify more relevant search terms according to the brief. This process ensures we maximise efficiency of the keyword discovery process.

Once the keyword discovery process is completed, additional data is added. This includes: keyword difficulty scores calculated for all researched keywords, organic rankings of the website as well as competitor websites and top ranked websites. The latter can be used to identify the search intent behind the query.

The research and data are compiled into a complete Excel file, providing data-driven research which can be used to conduct well-informed target keyword selections for pages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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