Why is data-driven keyword research so important?
Keyword research is a very important early stage of your SEO campaign to improve visibility in the organic search results. In order for this research to maximise discovery of relevant and valuable search terms, especially for websites which have been live for some time, it is necessary to utilise different data sources.
The research is conducted by an experienced search marketer and a native speaker from the target country. Through keyword research tools and organic search query reports (SQRs), an effective and exhaustive method is used to discover relevant and valuable keywords. The outcome of the research is supplemented by keyword difficulty scoring, organic rankings data of the website itself, as well as competitors and top ranking websites.
All the data allows for data-driven keyword research, allowing you to make informed decisions about keyword targeting in the next phases of the SEO campaign to boost the website’s visibility with relevancy, search intent, ranking difficulty and traffic growth in mind.