Why is Yandex PPC important?
Yandex is the most popular search engine in Russia, making it a very important and efficient channel to promote your brand in Russia.
The success of your Yandex paid search campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.
We will provide a comprehensive monthly paid search campaign management service for your Yandex campaigns and will carry out daily campaign performance monitoring checks.
The following is included in the Yandex campaign management fee:
- campaign upload
- ads creation
- keyword research
- search query reports analysis
- adding negatives
- changing bids
- setting bid strategies
- changing delivery methods
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads
- ad scheduling
- location targeting
- device bid adjustments
- location bid adjustments
- changing keyword match types
- pausing/activating ad extensions
- attending calls (one hour a month)
- One report per month generated by our internal reporting system - Global Central - consisting of five reportlets of your choice, along with a PPC Specialist's comments including insights, actions taken and next step suggestions.