Why is Google Analytics so important?
Data is a crucial element of any successful marketing strategy. Detailed data insights inform better decisions, allow proactive monitoring and detection of improvement opportunities, and deliver quantifiable feedback on the returns achieved from each investment made.
However, if you do not have confidence in your data, or if you have spotted channel measurement inaccuracies, goal set-up issues or tracking flaws, then our Google Analytics consultancy and support service can help you with all aspects of data analysis, problem fixing, implementation and maintenance, as well as coaching and training.
With this service, you will get access to a certified Google Analytics and Google Tag Manager expert who can prepare your brand for success and assist you with planning, setting up and troubleshooting your Google Analytics. This will ensure that you can track and measure your website’s marketing activities and relate it back to actual business results.
Depending on the scope and your individual requirements, the service may include help with deliverables and fixes, guidance and training in campaign tracking, or deep-dive investigative research into issues between back-end data for e-commerce and Google Analytics transactional data, for example.
This service can also offer: on-site training or video conference training to help in-house analysts troubleshoot issues they have found; assistance with the recruitment of in-house analysts (we can do phone screen and job interviews to help you hire the right people); and the set-up and training of an entire new analytics team, so that they are all on the same level and perform at the highest level for their manager’s benefit.