Audience segmentation for programmatic advertising

Improve the performance of your programmatic advertising campaigns

Harness the power of programmatic advertising

Identifying and creating audience segments is extremely important when doing programmatic advertising. A common mistake that businesses make is to target too broad an audience, which ends up wasting money as a large proportion of this audience will be unlikely to convert. By distinguishing and segmenting your audience properly against each campaign objective, we can identify and target the right audiences, allowing us to optimise your campaigns for better performance, leading to optimum results being delivered. We will conduct audience segmentation for your programmatic advertising campaign.

Audience segmentation can help…

  • 1

    When you want to identify and segment your target audiences.

  • 2

    When you want to refine your audience targeting and hone your campaign performance by boosting ad relevance.

  • 3

    When you want to plan your marketing budget more effectively by improving audience targeting.

  • 4

    When you want to gain key insights about your audience’s behaviours like devices, placements and interests etc.

Why is audience segmentation important?

It is important to know details of who your target audience is, for example their key traits and browsing habits, as this information can help to improve the performance of your programmatic advertising campaigns. By identifying and segmenting your audience, you can target your ads at more relevant users who are more likely to take an action and be relevant towards your campaign goals. This can result in better optimisation and optimum campaign performance.

We will create audience profiles and segment them, based on your campaign objectives. Additional audience profiling and segmentation for specific local markets can be ordered, should you need to target a specific market which has had little to no research done previously.

We will deliver a defined target audience for your programmatic advertising campaign, with audience segments that are accurate and relevant, to help you fulfil your campaign objectives.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives for the research and to ascertain the basic details of your target audience. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. If you have previously conducted any research into your target audience, we will ask you to provide us with this.

One of our Paid Media Specialists will then use your material and our own proprietary industry tools to conduct the research. They will differentiate each business objective against a distinct audience to target and segment them for better optimisation and outcomes.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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