Your Google display campaign is in good hands

The Google Display Network is a group of websites that are eligible to have your banners and responsive display ads display on them alongside relevant content. Running display ads is a great way to reach a wider audience and compliment your existing international digital marketing strategy. We will plan and set up a display or responsive display campaign for you.

Google display ad campaigns can help...

When you want to build your brand awareness in a market.

When you want to support your search campaigns and generate more visitors.

When you want to run a Google display campaign but do not have the time, resources or expertise to do so.

When you want to run a Google display campaign in different languages but do not have the in-house resources.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Google display advertising important?

The Google Display Network is a group of websites that are eligible to have your banners and responsive display ads display on them alongside relevant content.

Banners are set-sized banners that contain text and calls-to-action on them.

Responsive display ads are those which automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website. This means that your ad will be always displayed in the best format, regardless of where the ad is appearing or what device the user is browsing on, thereby hopefully boosting your click-through rates.

Running display ads is a great way to reach a wider audience and compliment your existing international digital marketing strategy.

We will plan and set up a display or responsive display campaign for you.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives for the Google display ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A PPC Specialist will plan and set up a display or responsive display campaign for you, which can include the following:

  • uploading banners for a banner ads campaign, or uploading the ad text, image and logo for a responsive display ads campaign
  • A/B testing the different elements of the ads to give us more data to analyse and optimise with once the campaigns are live
  • selecting an audience to target in terms of demographics, topics and interests based on persona research and real-life data extracted from Google Analytics
  • uploading any keywords that can be used for the display campaign to refine targeting
  • discovering specific manual placements to target, if required
  • setting up remarketing lists
  • excluding site categories containing sensitive content and parked domains
  • setting the location and language targeting
  • setting the bid strategy for the budget
  • setting any ad scheduling required
  • setting ad rotation
  • setting frequency capping

Please note that responsive ads campaigns are slightly more expensive as they involve the upload of ad content and logos, not just banners.

Please also note that once a Google display campaign has been set up and launched, it requires a human element of optimisation including: monitoring A/B tests to determine winners and adjust the ads accordingly, monitoring placements and excluding any that are irrelevant or not performing up to standard, monitoring demographic performance, and campaign refinement.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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