Improve and organise your SEO efforts by mapping your keywords

Keyword mapping is an essential process that decides which webpages should be associated with your strategically important keywords. By doing this, you will avoid targeting multiple webpages with the same keyword, whilst ensuring that you target keywords with the most relevant webpage content. As well as this SEO benefit, having a keyword map can also serve as a guide for further optimisation tasks, such as improving webpage content or creating inbound links. With advanced keyword mapping for your website, we will carry out keyword mapping and also provide additional information on each keyword mapped and the strategy behind it, whatever country or language your website is targeting.

Advanced keyword mapping can help...

When you want to increase your rankings and traffic in the organic search engine results but lack the necessary linguistic resources or optimisation know-how.

When you have a list of target keywords for your target market and want to ensure the most appropriate URLs within your website are ranking for these.

When you want to prevent targeting multiple URLs for the same keyword.

When you have launched some new pages on your website and need to associate target keywords with these.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is keyword mapping important?

Whether you're looking to increase organic traffic to a new website or fine-tune an existing website to maximise rankings in the natural search results, keyword mapping is an essential process that decides which webpages should be associated with your strategically important keywords.

Clarifying which keyword should be associated with each URL can also serve as a guide for further optimisation tasks, such as improving webpage content or creating inbound links, whilst avoiding targeting the same keyword with multiple webpages.

This process should be conducted periodically to target new keywords that may have been found via keyword research and to allocate or redistribute target keywords to new webpages. It's advisable to conduct mapping for the entire website or as many webpages as feasible, to avoid targeting the same keyword across multiple webpages.

We will carry out keyword mapping for your website and provide a report containing each URL paired with its most appropriate target keyword, including any supporting data used during the process and the strategy behind it.

How does keyword mapping work?

The keyword mapping process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives and keyword mapping criteria. This briefing will be visible to all the team members involved with delivering the keyword mapping and is the foundation for all our quality checks.

We will ask you to provide us with your list of potential target keywords and the URLs of the webpages you would like to pair these keywords with.

If the mapping is for an existing website that has previously undergone search engine optimisation, we recommend you provide any previous mapping information you may have, so we can avoid targeting the same keyword across multiple webpages.

Additionally, providing us with an up-to-date ranking report will identify which URLs are already ranking for each keyword, as these should be maintained or 'protected'. If you do not have a recent ranking report, then we can provide this as an additional service.

A native-speaking Search Specialist will then check the content of each webpage and shortlist the most relevant target keywords. From this shortlist and other requirements stated in the brief, we will select the target keyword to be paired with each URL. You will receive the keyword map in an Excel format, as well as further information such as the strategy behind it.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times