Why is keyword mapping important?
Whether you're looking to increase organic traffic to a new website or fine-tune an existing website to maximise rankings in the natural search results, keyword mapping is an essential process that decides which webpages should be associated with your strategically important keywords.
Clarifying which keyword should be associated with each URL can also serve as a guide for further optimisation tasks, such as improving webpage content or creating inbound links, whilst avoiding targeting the same keyword with multiple webpages.
This process should be conducted periodically to target new keywords that may have been found via keyword research and to allocate or redistribute target keywords to new webpages. It's advisable to conduct mapping for the entire website or as many webpages as feasible, to avoid targeting the same keyword across multiple webpages.
We will carry out keyword mapping for your website and provide a report containing each URL paired with its most appropriate target keyword, including any supporting data used during the process and the strategy behind it.