Why is Yandex PPC important?
Yandex is the most popular search engine in Russia, making it a very important and efficient channel to promote your brand in Russia.
The success of your Yandex paid search campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.
We will provide a comprehensive monthly paid search campaign management service for your Yandex campaigns and will carry out daily campaign performance monitoring checks.
The following is included in the Yandex bid management fee:
- changing bids
- setting bid strategies
- changing delivery methods
- changing ad rotation
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads
- ad scheduling
- location targeting
- device bid adjustments
- location bid adjustments
- changing keyword match types
- pausing/activating ad extensions
- attending calls (half hour a month if spend is below £3,000, or one hour a month if spend exceeds £3,000 a month)
- One report generated by Global Central per month consisting of five reportlets of your choice, along with a PPC Specialist's comments including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.