Identify the strengths and weaknesses of your content

Whichever country you are targeting, if you want your website to be appealing to both your target audience and to search engines, it is important that it contains rich, interesting and high quality content. We will conduct a content quality audit to identify the strengths and weaknesses of your written content. We will assess the content from a linguistic point of view and will also check if the content is suitable for your target audience and if the links, images and videos included are suitable for the content. Once we have completed this audit, we will provide you with a recommended list of actions and their priority levels.

A content quality audit can help...

When you want to ensure your content is of a high quality.

When you want to create a consistent voice.

When you want to present clear calls-to-action.

When you want to establish what content you already have on your website – information that is useful for a content gap analysis.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is content quality important?

In order to succeed in digital marketing, it is vital to have high quality content on your website. High quality content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view quality content as a positive ranking factor.

We will conduct an audit to assess the quality of your content. We will check the content from a linguistic standpoint, review the page description and messaging, and check that the content is aligned with your business' personas. We will then advise which actions should be taken regarding the content – if it should be kept, updated or deleted.

Completing the actions in the report should result in improved rankings, increased traffic, improved visitor interaction, reduced bounce rates and increased time spent on-site.

How the audit works

The process begins by completing a briefing questionnaire to clarify which content you would like us to analyse. This briefing will be visible to all team members involved with delivering the audit and is the foundation of all our quality checks.

A Content Marketing Specialist and a native speaker of your target language will work together to perform an audit on the content. The following points will be checked in detail:

  • structure and consistency of headings
  • paragraph structure
  • spelling
  • grammar
  • punctuation
  • content flow
  • calls-to-action
  • that page elements, such as images, videos and links, are in line with the content
  • that brand guidelines and tone of voice guidelines are met
  • that the content is jargon-free
  • that the content is suitable for the target audience and the channel it is on
  • that the content is suitable for the topic and contains sufficient information
  • that the content works as a stand-alone piece
  • that the content is up to date
  • that the information is correct
  • redundancies

We will then advise what you should do with each piece of content – if it should be kept, updated or deleted.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times