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Content quality audit
Is your content of a good enough quality?
Identify the strengths and weaknesses of your content
Whichever country you are targeting, if you want your website to be appealing to both your target audience and to search engines, it is important that it contains rich, interesting and high quality content. We will conduct a content quality audit to identify the strengths and weaknesses of your written content. We will assess the content from a linguistic point of view and will also check if the content is suitable for your target audience and if the links, images and videos included are suitable for the content. Once we have completed this audit, we will provide you with a recommended list of actions and their priority levels.
A content quality audit can help...
When you want to ensure your content is of a high quality.
When you want to create a consistent voice.
When you want to present clear calls-to-action.
When you want to establish what content you already have on your website – information that is useful for a content gap analysis.
Why is content quality important?
In order to succeed in digital marketing, it is vital to have high quality content on your website. High quality content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view quality content as a positive ranking factor.
We will conduct an audit to assess the quality of your content. We will check the content from a linguistic standpoint, review the page description and messaging, and check that the content is aligned with your business' personas. We will then advise which actions should be taken regarding the content – if it should be kept, updated or deleted.
Completing the actions in the report should result in improved rankings, increased traffic, improved visitor interaction, reduced bounce rates and increased time spent on-site.
How the audit works
The process begins by completing a briefing questionnaire to clarify which content you would like us to analyse. This briefing will be visible to all team members involved with delivering the audit and is the foundation of all our quality checks.
A Content Marketing Specialist and a native speaker of your target language will work together to perform an audit on the content. The following points will be checked in detail:
- structure and consistency of headings
- paragraph structure
- content flow
- that page elements, such as images, videos and links, are in line with the content
- that brand guidelines and tone of voice guidelines are met
- that the content is jargon-free
- that the content is suitable for the target audience and the channel it is on
- that the content is suitable for the topic and contains sufficient information
- that the content works as a stand-alone piece
- that the content is up to date
- that the information is correct
We will then advise what you should do with each piece of content – if it should be kept, updated or deleted.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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