Become a Yandex expert

The Yandex Expert course is a comprehensive three-day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of Yandex campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in San Francisco.

Yandex training can help...

When you are running international PPC campaigns for your brand or clients.

When you want to improve your knowledge of Yandex.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why attend Yandex training?

If you are targeting Russia, Turkey, Ukraine, Belarus and/or Kazakhstan with PPC campaigns, you need to be active on Yandex.

The Yandex Expert course delves into the key markets of Yandex, focusing particularly on Russia, to highlight the opportunities and considerations for those markets. The majority of the content focuses on setting up and running paid search campaigns on Yandex, looking at everything from how to set up an account to management and reporting. The course has been officially approved by Yandex, and attendees have the opportunity to take the Yandex.Expert test, which when successfully completed, is an internationally recognised certificate demonstrating proficiency in Yandex.

The course combines teaching, group activities and interactive sessions and is led by Yandex Expert Justyna Wilner. It is a three-day course based in San Francisco.


Yandex training course structure

The course is run over three days, which are split up into the following:

  • Day one: Introduction to Yandex.
  • Day two: Search engine comparisons and setting up Yandex campaigns.
  • Day three: Managing campaigns with Yandex and the Yandex.Expert test.

For the full agenda, please click here.

Each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training and leave the training competent in managing PPC campaigns. There is maximum number of 12 delegates per course.

On day three, there will be the opportunity to take the Yandex.Expert test and the course tutors will provide the necessary support to prepare you for the test.

You'll receive a Yandex.Expert certificate if you pass the test.


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times