Keyword search intent analysis

Gain a better understanding of user intent

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Use intent insights to create more relevant content

Knowing the search intent for a selection of keywords can be helpful when determining how to use the keyword in an SEO or PPC context. We will analyse keywords or groups of keywords to determine if they are searched with the intent of knowing what a product or concept is, to find out more about it or to purchase it. Ads, meta data and content can then be accordingly created to best capture that intent. The increased relevance of these results should result in increased conversions and lower bounce rates.

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A keyword search intent analysis can help...

  • 1

    When you want to improve the conversions of your ads and webpages by providing the user with more relevant results.

  • 2

    When you want to improve the user experience by providing them with more relevant results.

  • 3

    When you have done keyword research and want to find out the intent of the user when searching for these keywords.

  • 4

    When you want to find out whether the keywords you are currently targeting are matched with the right message on your pages.

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Why is it important to understand user intent?

It is important to understand the intent of your users when they search for keywords, as this can help you to create more relevant ads, meta data and content that are tailored to their search intent.

By increasing the relevance of your ads, meta data and content, this can result in lower bounce rates and higher conversions.

We will analyse keywords or groups of keywords to determine if they are searched with the intent of knowing what a product or concept is, to find out more about it or to purchase it.

Our native linguists will examine the most common results for your keywords and categorise them by intent.

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How a keyword search intent analysis works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

They will then examine the most common results for your keywords and categorise them by intent, such as "definition", "learn more" or "purchase".

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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Keyword search intent analysis

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