Baidu is the most popular search engine in China, with a market share of around 60%. It is a very important and efficient channel to promote your brand in China. With Baidu PPC, your ads will show when users search for the keywords you are bidding on. You only pay when the user clicks on the ads. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of Chinese internet traffic and potential customers.
It is not straight forward to advertise on Baidu, as their administration and communication can be quite complicated to non-Chinese businesses. Each application may require different documents from the advertiser and the validation process at Baidu can be highly circumstantial. Each account must go through an application process which requires documentation, such as licenses to trade, which must be translated into Simplified Chinese, and possibly other requirements. That is where we can help, as we have a long term relationship with Baidu.
One of our native Chinese specialists will translate and submit all the necessary documents and open a Baidu PPC Account for you, ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Baidu.
Please note: in the event that you are only able to provide scanned versions of the original document and/or un-editable PDFs then an additional charge will be applied to cover the preparation of the files for translation.