International keyword research

Are your getting the fundamentals of your international campaigns right?

Attract your customers with the right keywords

Keyword Research is the cornerstone of any online campaign and understanding how people search, and what they are searching for is the key to success. Keyword research can give insights into trends, how much demand there is likely to be for your product or service and how competitive the market is. Don't be tempted to simply translate your keywords as you might be missing out on key oppoturnities in your target market. Using in-depth knowledge of specific markets, Webcertain's team of native search specialists will create a list of keywords based on the search terms people are using those markets or, improve and build on your existing list.

International keyword research can help...

When you are looking for a team that combines search experience and local market knowledge.

When you want keywords that will boost your global marketing efforts.

When you want to identify opportunities in key target markets.

When you want customer insights to create successful international strategies.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why international keyword research?

Building your global campaigns on the correct search terms means you avoid attracting the wrong audience, budget wastage and missing out on potential customers. This is why conducting keyword research for every individual market you want to target is essential.

Local search engines such as; Naver, Baidu, Yandex and Yahoo! Japan have different tools and approaches to dealing with keywords both on-page and off-page, and this will ultimately have an impact on your rankings and campaign performance if you get it wrong. Google for instance, varies the way it examines keywords in each market, which is why you need to work with native search specialists with local market knowledge to ensure your website is well-optimised for the local search engine and "speaks the same language" as your potential visitor enabling you to get the best results for your budget.

All our research is conducted by a native of each market, who will combine language, cultural and search marketing knowledge to provide a comprehensive keyword list. We will use this keyword list to help you develop an unbeatable global strategy

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

BOSTON INTERNATIONAL SEARCH SUMMIT