Keyword Research is the cornerstone of any online campaign and understanding how people search, and what they are searching for is the key to success. Keyword research can give insights into trends, how much demand there is likely to be for your product or service and how competitive the market is. Don't be tempted to simply translate your keywords as you might be missing out on key oppoturnities in your target market. Using in-depth knowledge of specific markets, Webcertain's team of native search specialists will create a list of keywords based on the search terms people are using those markets or, improve and build on your existing list.
When you are looking for a team that combines search experience and local market knowledge.
When you want keywords that will boost your global marketing efforts.
When you want to identify opportunities in key target markets.
When you want customer insights to create successful international strategies.
Building your global campaigns on the correct search terms means you avoid attracting the wrong audience, budget wastage and missing out on potential customers. This is why conducting keyword research for every individual market you want to target is essential.
Local search engines such as; Naver, Baidu, Yandex and Yahoo! Japan have different tools and approaches to dealing with keywords both on-page and off-page, and this will ultimately have an impact on your rankings and campaign performance if you get it wrong. Google for instance, varies the way it examines keywords in each market, which is why you need to work with native search specialists with local market knowledge to ensure your website is well-optimised for the local search engine and "speaks the same language" as your potential visitor enabling you to get the best results for your budget.
All our research is conducted by a native of each market, who will combine language, cultural and search marketing knowledge to provide a comprehensive keyword list. We will use this keyword list to help you develop an unbeatable global strategy
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.