Enhance brand value and boost customer confidence

WeChat is an essential marketing tool for businesses wishing to expand into China. With WeChat, you can connect with a vast audience and raise brand awareness quickly and effectively. It allows you to create valuable content to encourage engagement with your brand and shape your marketing using a wide range of tools to help you identify your target audience and their needs and create unique brand experiences. The platform also allows brands to run advertising campaigns, but you'll need to have a WeChat business account. We offer WeChat account and profile set-up services separately. With this service, we will manage your WeChat page, optimise your profile, find influencers, monitor comments posted on your page and engage with your users helping you reach potential customers and generate leads.

WeChat profile management can help...

When you want to establish a social media presence in a specific market.

When you want to increase your visibility in China.

When you want to engage with existing and potential customers in the social media space.

When you do not have the time or in-house expertise to manage the WeChat profile yourself.

When you are looking for a great tool for lead generation.

When you want to boost your following and enhance your brand value in the early stages of your marketing efforts in China.

Why you need to be on WeChat when you're targeting China

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is WeChat important?

Your WeChat page will be your central hub within China's social media space and, used properly, can help your business or brand to grow and develop relationships with your customers. There are several key benefits to keeping your WeChat page up-to-date and properly managed, such as maintaining or boosting interest in your brand and increasing your company's visibility on the social network. This will drive relevant traffic to your website and engage with existing and potential customers.

We will manage your local WeChat page. We will:

  • monitor comments posted on your page by users
  • find and follow influencers where available
  • engage with your audience/fans
  • provide monthly reporting (weekly reporting can be purchased for an extra cost)

How it works

The process begins by completing a briefing questionnaire to clarify your objectives and your page requirements. This briefing will be visible to all the team members involved with managing your WeChat page and is the foundation for all our quality checks. We will need access to your WeChat page.

A Social Media Specialist and a native Chinese speaker will monitor comments posted on your page and engage with your users in their native language. The standard response time for this service is 48 hours.

You are required to provide feedback and approval before a member of our team can post on behalf of your company. Post creation is usually limited to a maximum of 30 posts per month; however, it is possible to order larger volumes.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times