Global Media Monitoring And Analysis

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Description

Tracking what internet users are saying online is important not only for brand reputation management, but also if you want to measure the success of a PR campaign, for example. Based on a set of keywords that you provide, we will compile a list of all webpages that include these keywords or content (excluding social media channels). If you choose the Analysis and recommendations option, we will also analyse this data, group positive and negative mentions together and highlight what actions need to be taken. 

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Here’s When Global Media Monitoring And Analysis Can Help!

  • 1

    When you want to monitor your company’s reputation across different channels such as news websites, PR websites and blogs.

  • 2

    When you want to measure the success of your PR campaign.

  • 3

    When you want to have a better understanding of your online presence.

  • 4

    When you need content ideas

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Overview

Listening to what your audience has to say about your brand is essential if you are going to succeed online. Internet users search online to find information about your brand and use that information to make informed decisions about you and whether to buy from or work with your company.

Understanding how many times, and where, your content has been published online is also very important if you are to measure the success of a PR campaign.

In short, there are many good reasons why you may want to track what’s being published online.

Our Global Media Monitoring service allows you to cost effectively measure and gain insight into what is being said online in any language. Based on a set of keywords that you provide (e.g. your brand name, or an infographic you want to track), we will compile a list of all webpages that include these keywords or content (excluding social media channels) in the past 6 months (please note that the tool does return a maximum of 5,000 searches).

You will receive this raw data in an Excel format.

If you choose the Analysis and recommendations option, we will also analyse this data, group positive and negative mentions together and highlight what actions need to be taken. This analysis will be delivered in a PowerPoint format.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide us with the keywords/content that you want us to monitor.

A content marketing strategist will use specialist tools to compile a list of URLs that mention these keywords/content. This report will be delivered on a monthly basis.

If you choose the Analysis and recommendations option, we will also analyse this data, group positive and negative mentions together and highlight what actions need to be taken.

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What Our Clients Say

Global Media Monitoring And Analysis

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times