Whichever city or region you are targeting, having your website appear in local search is becoming more important as search engines offer more prominence in this area. With the Google Pigeon release and local results becoming ever more prominent in the SERPs, a good local SEO strategy has never been more important. This audit checks for important local signals like on-page elements, citation checks and Google Business among others. Once all checks are complete, we will provide you with a detailed local SEO action plan.

Here’s when Local Site Audit for International Businesses can help!

When you want to appear in local search results.

When your business has changed address and you need to update your local search information.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Having a good local SEO strategy is important to ensure your website appears high in the local search results, offering maximum local exposure. Pages need to be correctly optimised, cited in different online sources, have a well optimised Google Business page, as well as having relevant schema mark-up among other things.

We will perform checks in all the key areas that are important for local business search, globally. We will check all relevant aspects and provide a report on our findings as well as a detailed action plan for your next steps.

Quality process

The process begins by completing a briefing questionnaire in which you will be asked to provide your website's base URL, access to your Web Analytics tool and/or a valid Webmaster Tools account and the amount of URLs you would want to optimise.

We will audit your site by working through a detailed list of checks in 6 key areas important for local search appearance. We will then summarise our findings in a document and provide you with a comprehensive list of actions that will improve your website's visibility in local search, no matter the geo-location.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times