Twitter is the world's most popular micro-blogging website, making it an important place for your business to have a presence. The ability to set up a promoted-only tweet ensures that your tweets are shown to the people in your defined target audience (not directly your followers like an organic tweet). Twitter allows promoted tweets to incorporate website cards. A website card is designed to enhance your ads by including text, image and a call-to-action button.

Here’s when promoted only twitter campaign set up can help!

When you want to promote something on Twitter to a defined audience that is not only your followers (reaching a wider or different audience).

When you want a low-cost way to improve your marketing efforts on Twitter.

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What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Every day people are turning to Twitter to connect to brands, interests, to share information, and to find out what is going on in the world in real time. Businesses can use the power of Twitter to connect their messages and brand to what people are talking about right now. Having a Twitter account is an easy and effective way to communicate your news, updates and important messages to your target audience.

Twitter allows businesses to expand their reach using promoted tweets, which can be created to appear to members of their target audience even if they do not follow their brand. Promoted tweets can target people by keywords, specific followers, interests, tailored audiences or tv targeting to define an audience, and also target by location, gender, languages, devices and platforms.

If you are using promoted tweets to advertise an offer, it is worth incorporating a website cards into them. Website cards appear underneath your promoted tweet and act as a miniature landing page, with an image, header text, details about the offer and a call-to-action button.

We will upload the promoted-only tweet and if required also add the website card. We will then set up the campaign by scheduling if needed, selecting your defined audience to target and set a daily maximum budget. We can also set a total budget cap for the lifetime of the campaign, once this has depleted the campaign will stop running.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A PPC Specialist, under the supervision of a PPC Manager, will set up your promoted tweet campaign based on your defined audience and the objectives that you provide in the brief.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times