The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Barcelona.Learn More
When you are running international PPC campaigns for your brand or clients.
When you want to improve your knowledge of Yandex.
When you would like to prepare for the Yandex Expert exam.
The Yandex Expert course covers everything from how to set-up campaigns to management, optimisation, retargeting and reporting. The course has been officially approved by Yandex, and attendees also have the opportunity to take the Yandex.Expert test, which when successfully completed, is an internationally recognised certificate demonstrating proficiency in Yandex.
The course combines teaching, group activities and interactive sessions and is led by global search marketing specialist Andy Atkins-Kruger and Yandex Expert Justyna Wilner. It is a 3 day course based in Barcelona.
The course is run over 3 days, which are split up into the following:
Yandex history, introduction and products
Google Adwords vs. Yandex Direct
10 steps how to create campaign in Yandex
Introduction to Yandex languages
Conducting keyword research in Yandex
Targeting Russian customers
Yandex match types
Ad rules in Yandex
Yandex upload explanation
Keyword bidding rules
Search Network vs. Content Network
Reporting options in Yandex Direct
Best practice tips
Yandex Expert test
Introduction to Yandex Metrica
Other advertising options
Each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training and leave the training competent in managing campaigns across all of the search engines. There is maximum number of 12 delegates per course.
On Day 3, there will be opportunity to take the Yandex.Expert test and the course tutors will provide the necessary support to prepare you for the test.
You’ll receive a Yandex.Expert certificate if you pass the test.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.