If you are about to embark on a translation project and you want to ensure that a specific 'voice' is used in your translated content, it is a good idea to create a style guide for the translators to use as reference material when working on your projects. Your dedicated project manager will work with you to create your style guide, using your existing English style guide or example translations if available, to identify the style that you wish to be used in your translated material.

This service can help...

When you are about to embark on a translation project with us

When you do not have an existing style guide for your brand

When you have very specific requirements for the style that you want to use throughout your projects

When you want to ensure that your brand is well-reflected, following guidelines that you have stipulated

When you want input into the preparation stages of a project

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Before embarking on a new translation project it is important that all preparation stages are completed successfully as this will help the project to run smoothly. Depending on the type of document to be translated, you may wish for a specific kind of 'voice' to come through in the written content.

Creating a style guide for the translator to follow is an excellent measure to take in such a situation as it allows you to provide direct input into how the translator should style your content. This will result in consistency throughout the translated literature and also provides support for future projects.

We will work with you to create a style guide for your brand, delivering this to you to personally check and sign off prior to the start of a translation project with us.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

If you have an existing style guide for how your English content should be written, then we will ask that you make this available. If you do not have an existing style guide, then we will ask you to provide us with examples of existing translations which you definitely like the style of.

Your dedicated project manager will work with you to create your style guide. The project manager may ask you to provide for further clarification as and when required. They will provide you with a final version of the style guide to be signed off prior to the start of the translation project.

Please note that this service only includes the creation of a style guide and does not include any other preparation stages of the translation project.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain can deliver translation in over 140 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times