Deliver exceptional customer experiences

Whatever country you are targeting, to run a successful campaign, you must identify the audience that would be interested in your product or services so you can tailor your marketing efforts to their needs. One way to do this is by creating “personas”. Personas will help you know your customers, deliver targeted campaigns which are more likely to convert, and develop new products or services based on a data-led strategy. We will conduct research on your audience in your target market, collecting data on each profile we define. We will analyse this data to create a list of 3 personas identifying key information about your potential customers in your key target market(s).

Local persona research for digital marketing can help...

When you want to better understand your customers’ specific needs so you can tailor your marketing efforts accordingly.

When you want know how and where your customers spend their time so you can promote your brand on the right channels.

When you want to generate better quality leads.

When you want to ensure consistency across all markets where your brand is present.

When want to a data-led approach to your products developments so you can grow and change with your customers.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why local persona research?

The initial step of any effective international product or service launch campaign is understanding the audience that would most likely be interested in your new product or service so you can tailor marketing efforts to their needs. One way to do this is through persona research.

Conducting persona research allows you to understand how you should promote your product or service and to whom. Once you start thinking about a new product or service launch campaign in this way, you can develop an efficient campaign promotion strategy. Personas differ between countries so it is particularly important to conduct persona research if you are thinking of launching a product or service in a new market.

We will research and create three different personas based on the audience you want to reach in your target country. You will receive a persona research report indicating the profiles of the main entities you need to target.

How local persona research works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target country and details of the audience you would like to reach.

A native speaker of your target language, under the supervision of your project manager, will use trend analysing tools to look for user behaviour information in your target market to provide you with information about the people who will be most interested in your new product, to help you target them effectively.

Please note that this service does not include content creation or topic generation.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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