Why local persona research?
The initial step of any effective international product or service launch campaign is understanding the audience that would most likely be interested in your new product or service so you can tailor marketing efforts to their needs. One way to do this is through persona research.
Conducting persona research allows you to understand how you should promote your product or service and to whom. Once you start thinking about a new product or service launch campaign in this way, you can develop an efficient campaign promotion strategy. Personas differ between countries so it is particularly important to conduct persona research if you are thinking of launching a product or service in a new market.
We will research and create three different personas based on the audience you want to reach in your target country. You will receive a persona research report indicating the profiles of the main entities you need to target.