Whatever country you are targeting, to run a successful new product launch online marketing campaign, you must identify the audience that would be interested in your new product so you can tailor marketing efforts to their needs. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we define. We will analyse this data to create a list of 3 personas identifying key information about the people who will be most interested in your new product.Learn More
When you want to learn more about your target audience prior to a new product launch campaign
When you are looking for more information before creating content for new product launch online marketing campaign
The initial step of any effective international product launch campaign is understanding the audience that would be interested in your new product so you can tailor marketing efforts to their needs. One way to do this is through persona research.
Conducting persona research allows you to understand how you should promote your product and to whom. Once you start thinking about a new product launch campaign in this way, you can develop an efficient campaign promotion strategy. Personas differ between countries so it is particularly important to conduct persona research if you are thinking of launching a product in a new market.
We will research and create three different personas based on the audience you want to reach in your target country. You will receive a persona research report indicating the profiles of the main entities you need to target.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target country and details of the audience you would like to reach.
A native speaker of your target language, under the supervision of your project manager, will use trend analysing tools to look for user behaviour information in your target market to provide you with information about the people who will be most interested in your new product, to help you target them effectively.
Please note that this service does not include content creation or topic generation.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.