Local persona research for digital marketing

Generate better quality leads in key markets with well-defined customer personas

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Deliver exceptional customer experiences

Whatever country you are targeting, to run a successful campaign, you must identify the audience that would be interested in your product or services so you can tailor your marketing efforts to their needs. One way to do this is by creating “personas”. Personas will help you know your customers, deliver targeted campaigns which are more likely to convert, and develop new products or services based on a data-led strategy. We will conduct research on your audience in your target market, collecting data on each profile we define. We will analyse this data to create a list of 3 personas identifying key information about your potential customers in your key target market(s).

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Local persona research for digital marketing can help...

  • 1

    When you want to better understand your customers’ specific needs so you can tailor your marketing efforts accordingly.

  • 2

    When you want know how and where your customers spend their time so you can promote your brand on the right channels.

  • 3

    When you want to generate better quality leads.

  • 4

    When you want to ensure consistency across all markets where your brand is present.

  • 5

    When want to a data-led approach to your products developments so you can grow and change with your customers.

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Why local persona research?

The initial step of any effective international product or service launch campaign is understanding the audience that would most likely be interested in your new product or service so you can tailor marketing efforts to their needs. One way to do this is through persona research.

Conducting persona research allows you to understand how you should promote your product or service and to whom. Once you start thinking about a new product or service launch campaign in this way, you can develop an efficient campaign promotion strategy. Personas differ between countries so it is particularly important to conduct persona research if you are thinking of launching a product or service in a new market.

We will research and create three different personas based on the audience you want to reach in your target country. You will receive a persona research report indicating the profiles of the main entities you need to target.

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How local persona research works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target country and details of the audience you would like to reach.

A native speaker of your target language, under the supervision of your project manager, will use trend analysing tools to look for user behaviour information in your target market to provide you with information about the people who will be most interested in your new product, to help you target them effectively.

Please note that this service does not include content creation or topic generation.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Local persona research for digital marketing

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