In order for your website to effectively reach your Chinese audience online, you need to focus your SEO efforts on Baidu – the most popular search engine in China. Sometimes you may only want to optimise a small selection of URLs rather than your entire website, for example if you have recently added new content to your website. We will use Baidu’s keyword tool to conduct keyword research for the URLs that you specify, compiling these keywords into an Excel file along with their English back translations (if necessary) and search volume data.Learn More
When you want to optimise only one or a few URLs.
When your website covers a large variety of topics/products that are not easily categorised.
When you want to optimise newly added content.
Baidu is the dominant search engine in China, with around 70% market share. Conducting keyword research can help you to identify the most popular and relevant search terms and should form the basis of your search engine optimisation (SEO) efforts.
Depending on the structure of your website, you might want to research keywords for only one or several URLs and not the whole site. This option is particularly useful if you have recently added new content to your website, your website has a variety of diverse products or topics that are not easily categorised, or you only want to optimise a small part of your website.
Our native specialists will conduct keyword research using Baidu’s keyword tool to discover relevant and popular keywords for the specific URLs that you provide.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to research as well as your desired URLs.
The native SEO specialist, under the supervision of a project manager, will conduct keyword research using Baidu’s keyword tool, looking for relevant keywords one URL at a time, while making sure that keywords are not repeated.
They will compile these keywords, along with their English back translations (if necessary) and search volume data into an Excel file after three working days.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.