Yandex is the leading search engine in Russia, making it an essential channel for your PPC activities in the country. Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is in the premium or guaranteed position on Yandex. Adding sitelink descriptions will allow you to provide more details about offers/products present on the landing pages, which will encourage a higher click-through rate and increase the chances that visitors will find what they are looking for on your website. We will write descriptions for your sitelinks in Russian, ensuring that they are relevant to your landing pages.
When you want to give your customers more choice over which landing page they go to.
When you want to add sitelinks to your Yandex PPC campaign but lack the linguistic resources.
When you want to improve click-through rates.
When you want to reduce bounce rates.
Ad sitelinks are extra URLs that appear below your Yandex PPC ad and direct users to specific landing pages within your website. A Yandex PPC ad can include up to four ad sitelinks that appear when the ad appears in premium or guaranteed positions on Yandex.
Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using ad sitelinks usually improves click-through rates by 40%, as they provide more relevant landing page options to users.
A native speaker will write descriptions for your ad sitelinks in Russian, to help improve your PPC campaign.
The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need full access to your Yandex PPC account and we will ask you which pages you want us to use for your ad sitelinks.
A native Russian speaker, under the supervision of your Project Manager, will write your sitelink descriptions, ensuring that they are relevant to your landing pages.
You will receive the sitelink descriptions in an Excel or PDF file.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.