Ad Text Template Creation

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Paid search adverts appear when internet users search for certain trigger keywords, and you only pay when a user actually clicks on your ad. It is possible to create an ad using a template that contains a static part and a variable part that you can change whenever you have a new promotion. A native specialist will create a template for your ad, ensuring that the full text fits within your target search engine’s character limit. They will edit the static text if the full text exceeds the character limit. You will receive the ad template in an Excel format.


Here’s when Ad Text Template Creation can help!

  • 1

    When you want to be able to change your PPC ad very quickly

  • 2

    When you frequently change your offers/promotions

  • 3

    When you want to run a PPC campaign but do not have the time, resources or expertise to do so

  • 4

    When you want to run a PPC campaign in different languages and do not have the in-house resources

  • 5

    When you want to sell your products/services in a new market



Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.

It is possible to create an ad using a template which contains static text that remains the same and variable text that you can change depending on the offer that you want to promote. Templates allow you to change your ads very quickly when you want to change your promotions.

A native speaker will create an ad template in your target language, making sure that all static-variable text combinations fit within the character limits imposed by your target search engine.


Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target search engine, the different offers that you want to promote, and the static part of the ad text that you want to use.

A native speaker, under the supervision of your project manager, will create the ad template in your target language, ensuring that your longest variable (offer) fits within the character limit of your target search engine. If it does not, they will rephrase the static text.

Please note that this service covers a maximum of 3 variables.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Ad Text Template Creation

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