European PPC Campaign Manager


The European PPC Manager Course is a comprehensive 3 day training programme, focused on setting up and managing effective global paid search campaigns, with a particular focus on Europe and its major search engines. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of European paid search campaigns.

Here’s when European PPC Campaign Manager can help!

  • 1

    When you are involved in European Paid Search projects

  • 2

    When you want to improve your paid search knowledge and skills

  • 3

    When you run or oversee international PPC activity


If you're targeting multiple markets with PPC there are multiple factors to take in account, not least which search engine to use. This will vary depending on your target countries, and will impact how you structure and manage paid search campaigns.

The course covers the principles of global paid search and the basics of all the major search engines, before turning its focus to Europe and the major search engines that matter in the region, namely Yandex, Bing and Seznam (Google is not covered in detail). Delegates will learn how to effectively set-up and manage campaigns in these search engines, as well as how to monitor and report performance.

The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 3 day course run by the International Marketing School, with courses taking place in locations across Europe and the USA. See the International Marketing School calendar for a list of available locations and dates.

Quality process

The course is run over 3 day and each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training. There is maximum limit of 12 delegates per course and there are numerous opportunities for networking with tutors and fellow delegates.

Topics covered on the course include:

  • Global Paid Search Strategies
  • Language and Culture Considerations
  • Paid Search Opportunities
  • Yandex
  • Bing
  • Seznam

You'll receive a certificate of completion for the course.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times