The European PPC Manager Course is a comprehensive 3 day training programme, focused on setting up and managing effective global paid search campaigns, with a particular focus on Europe and its major search engines. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of European paid search campaigns.

Here’s when European PPC Campaign Manager can help!

When you are involved in European Paid Search projects

When you want to improve your paid search knowledge and skills

When you run or oversee international PPC activity

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


If you're targeting multiple markets with PPC there are multiple factors to take in account, not least which search engine to use. This will vary depending on your target countries, and will impact how you structure and manage paid search campaigns.

The course covers the principles of global paid search and the basics of all the major search engines, before turning its focus to Europe and the major search engines that matter in the region, namely Yandex, Bing and Seznam (Google is not covered in detail). Delegates will learn how to effectively set-up and manage campaigns in these search engines, as well as how to monitor and report performance.

The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 3 day course run by the International Marketing School, with courses taking place in locations across Europe and the USA. See the International Marketing School calendar for a list of available locations and dates.

Quality process

The course is run over 3 day and each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training. There is maximum limit of 12 delegates per course and there are numerous opportunities for networking with tutors and fellow delegates.

Topics covered on the course include:

  • Global Paid Search Strategies
  • Language and Culture Considerations
  • Paid Search Opportunities
  • Yandex
  • Bing
  • Seznam

You'll receive a certificate of completion for the course.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times