Why is content marketing important?
Content marketing involves the creation and publication of high quality content specifically for your target audience. This can take a variety of forms, from articles to videos, but must always be relevant and interesting. When content marketing is done properly, it helps you to build a stronger connection with your customers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.
In order for your content marketing campaign to be successful, you must produce content on topics of interest and relevance to your target audience.
We will conduct online research using a range of sources, based around keywords that you provide, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your content marketing campaign.