Naver is the leading search engine in South Korea with over 70% market share. Whilst other key search players, Google (11%) and Daum (14%) represent additional opportunities; it’s Naver that should be prioritised when targeting the country’s some 40+ million internet users. For marketers seeking to improve visibility in the natural search results of Naver, the first step is to identify the search queries used by the target audience.
When conducting the research, our team begins by reviewing your website or landing pages (if available) to compile an initial ‘seed’ list of relevant words and phrases in the target language. Using keyword research tools and techniques, we’ll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.
We will then map these keywords to the pages you want us to review. There will be an additional column to show the translation of these keywords in English.