Overview
For developers and marketers seeking a return on development efforts, ranking high in the app stores can mean more awareness, downloads and revenue.
Apps that experience a decline in rankings need to be addressed, either by promotional activities to boost discovery, or by improving the user experience, just as the net impact of promotional efforts or introducing changes to your app(s) should be measured. Additionally, the competition in some categories can be extremely intense which will only increase as more organisations choose to tap into mobile savvy audiences. All this means that monitoring becomes the cornerstone of maintaining a successful and effective app.
The app stores use algorithms to formulate rankings for keyword searches, which is the discovery method of choice, thus it's important to identify strategically important keywords and monitor the ranking of your app(s) against these.
Using our monitoring software we'll provide an overview to show rankings of your iPhone and/or iPad app(s) against your chosen keywords, in up to 49 countries worldwide. We recommend running frequent reports (monthly as a minimum) to highlight rank changes over time and especially whilst conducting promotional activities and launching new features or versions.
Monitoring rank changes may enable you to determine if promotional efforts are having an impact on rankings. We can also track competitors and gain insights into their ranking trends or identify when new entrants appear against strategically important keywords without the hassle of doing manual searches.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS