Image sourcing and optimisation for global campaigns

Make the most of your marketing communications with striking imagery

Inspire customers to take action with beautiful imagery

For online marketers, good images hold a lot of power and have the potential to dramatically increase conversion rates whether you are promoting a product, service or engaging with your audience via social media. However, for global brands who target multiple markets, it can be challenging and time-consuming to find the right image that resonates with local audiences and takes into account cultural differences. The wrong visual content could hugely impact your campaign and tarnish your brand image. We work on a range of international campaigns and drawing on our experience, we will source and optimise images to support your messaging, ensuring that you avoid any cultural pitfalls and giving you the peace of mind to focus on the success of your campaigns.

Image sourcing and optimisation can help...

When you want images that can help generate interest in your content.

When you want an image that supports your message or branding.

When you want to make a lasting impression with your content/campaign.

When you want to improve your rankings and boost traffic to your website.

When you want to encourage social media interest and sharing.

When you want to stand out from the competition.

When you want to connect with your audience.

When you want to increase your brand value.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are images so important?

Marketing communications, whether online or offline, are more powerful when complementary images are used to accompany the textual message. However, sourcing and optimising compelling images can be a time-consuming and expensive process. And, if you are an international business, you'll have the added responsibility of ensuring that the visual narrative used in your campaign is culturally sensitive. Using the right images, correctly optimised, has the power to increase the value of your brand in your target market.

Our design team can help you develop visual content that will clearly communicate your brand voice and identity, allowing you to maintain consistency and build trust with your audience.

With access to a wide range of stock images, we can take the hassle out of sourcing images and ensure they convey and support your specific messages. We will improve the appeal of your marketing communications and save you time by sourcing images and optimising them so that they are sized (pixels and KB) according to your needs.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with sourcing and optimising the images and is the foundation for all our quality checks.

We will ask you to provide us with the following:

an explanation of the message that each image is required to support and/or demonstrate
the required image properties – i.e. pixel size, maximum KB and the type of application in which the image will be used

One of our design team will source three images for you, from which you will be asked to select your preferred one. We will then optimise your chosen image to your desired properties. The images will be taken from our Shutterstock and/or iStock libraries. Any image requested that incurs an additional cost will be charged for separately.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

BOSTON INTERNATIONAL SEARCH SUMMIT

SEO Google Planner Keyword Research