Facebook is a amazingly powerful research and marketing tool which is particularly useful as a medium to build a community around a topic or brand or business. However, despite its very large user base, the construction of Facebook tends to limit the visibility of content to a smaller defined audience.
A number of techniques can be used to amplifiy the impact of content added to the Facebook page - such as promoting "likes" - but even that doesn't achieve the full potential reach that a topic or theme might justify reaching. But it is possible to reach a much wider audience more quickly and effectively.
There are several approaches to investing relatively small sums of media spend targeted at Facebook users which can either kick start the impact of a story, attract additional likes, bring in readers and influencers that might otherwise have remained outside the immediate audience circle.
This amplification service sets broadcasting your content to this much wider audience as its objective - resulting in more impact that would otherwise be the case.