Facebook amplification makes full use of the power and community reach of Facebook pages to promote content to the widest audience as quickly as possible.  An experienced professional becomes an adminstrator of your Facebook page and, when notified by you, takes charge of expanding the reach of your content using a range of organic amplification opportunities.  The most useful options for the content are selected and deployed on your behalf ranging from Facebook Ads, to Page Post Ads, Page Like Stories, Page Post Like Stories, Facebook Custom Audiences and Facebook audience retargeting.

Here’s when Organic Amplification Ad Units Facebook can help!

Build a wider community around a topic or theme more quickly

Generate great content but need to see more sharing

Want to generate natural inbound links through great content

Have a very active Facebook page but small audience

Want to get a message across quickly via social media

Are seeing competitors race ahead with messaging and need to catch up

Don't have internal resources to build your Facebook community further

Have short term goals and need quick results

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Facebook is a amazingly powerful research and marketing tool which is particularly useful as a medium to build a community around a topic or brand or business.  However, despite its very large user base, the construction of Facebook tends to limit the visibility of content to a smaller defined audience.

A number of techniques can be used to amplifiy the impact of content added to the Facebook page - such as promoting "likes" - but even that doesn't achieve the full potential reach that a topic or theme might justify reaching.  But it is possible to reach a much wider audience more quickly and effectively.

There are several approaches to investing relatively small sums of media spend targeted at Facebook users which can either kick start the impact of a story, attract additional likes, bring in readers and influencers that might otherwise have remained outside the immediate audience circle.

This amplification service sets broadcasting your content to this much wider audience as its objective - resulting in more impact that would otherwise be the case.


Quality process

You will benefit from working with a highly experienced and pro-active team nurturing your content and protecting your reputation at the same time.

You will provide access to our administrators to manage your Facebook page on your behalf.  It's important to point out that only procedures explicitly authorized by you will be undertaken. You will provide an email notification to alert our team on each occasion when a blog post is published. 

Then the team will go into action packaging the blog post through the administrator role on your company Facebook wall.  In a way which is synchronised with your content strategy, the team will deploy a mixture of the following paid organic amplification units:

  • Facebook Ads
  • PPA: Page Post Ads
  • PLS: Page Like Stories
  • PPLS: Page Post Like Stories
  • FBCA: Facebook Custom Audiences
  • Retargeted Content To Psychographics

This service is often coordinated with a similar use of Twitter or YouTube.

The activity is always undertaken by highly experienced individuals who are typically thought-leaders in this field. The activity often results in the generation of links and social signals, which are crucial for SEO.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times