Make sure you don't miss out on potential traffic

If your website suffers from poor internal or external linking, then the search engines may not be able to crawl and index all your pages, meaning that these pages will not rank and you will miss out on potential traffic. An SEO Strategist will create an XML sitemap for your website, which will tell the search engines directly about valid pages on your website that might not otherwise be visible to the search engines. This will ensure that the search engines can display your pages if they are the best results for a user's query, thereby preventing lost traffic.

An XML sitemap can help...

When your website has pages that aren’t easily discovered by search engines during the normal crawling process.

When your website is fairly new with few links to it from other websites.

When your website has a large amount of pages that are not well-linked to each other.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are XML sitemaps important?

Search engines crawl webpages by following links from one page to another. If pages on your website aren't well-linked, or your website has few links from other sites, then not all pages on your website may be visible in this normal crawling process. This may stop you from appearing in the search results, which could lead to lost visitors and sales. Thankfully, XML sitemaps can solve this problem.

Creating and submitting an XML sitemap to search engines informs them of all the pages on your website, including URLs that may not be visible in the normal crawling process. This will ensure that the search engines can display your pages if they are the best results for a user's query, thereby preventing lost traffic. You can also use sitemaps to provide search engines with additional information about your pages, such as the last update date or how often the page is expected to change.

An SEO Strategist will create a fully optimised XML sitemap for your website which meets the latest sitemap protocol standards.

XML sitemap creation process

The process begins by completing a briefing questionnaire to gather all the information we will need to create the sitemap.

We will ask you to supply a list of your website's valid URLs in an Excel spreadsheet or CSV file. If you would like your sitemap to contain additional information (such as priority, last modification date, and change frequency), this information should be supplied for each URL as well. This briefing will be visible to all the team members involved with creating the sitemap and is the foundation for all our quality checks.

An SEO Strategist will create an XML sitemap for your website and will include all the URLs and additional information that you provide. This will be reviewed by an SEO Manager to ensure it meets sitemap protocol standards before being delivered to you, ready to submit to the search engines.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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