International social media listening - industry report

Hear what your customers are saying about your industry

Learn from your audience and discover new opportunities

Social media listening offers businesses opportunities to understand the needs of their audience by listening to the conversations happening around their industry. This is particularly vital when creating new content, which should always be in tune with the trends in your sector. It can also be beneficial for finding conversations surrounding your competitors' activities, so you can quickly act on opportunities that would give your brand an advantage over your competitors. With this service, we will carry out social media listening on keywords relevant to your line of business, including gathering information such as: top influencers in your field and particularly relevant posts, topics and hashtags about your industry.

International social media listening can help...

When you want to gain a valuable insight into conversations taking place online relating to your industry.

When you want to determine which markets you should prioritise based on online conversations.

When you want to perform in-depth market research online about your industry.

Want to know more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is social media listening so important?

Social media provides a platform for people to voice their opinions and experiences online. Listening to what your target audience is saying in your industry is essential if your international campaigns are to succeed. Social media listening offers businesses opportunities to understand the needs of their audience by listening to the conversations happening around their industry. This is particularly vital when creating new content, which should always be in tune with the trends in your sector. It can also be beneficial for finding conversations surrounding your competitors' activities, so you can quickly act on opportunities that would give your brand an advantage over your competitors.

Our international social media listening service allows you to gain an insight into your audiences' needs, in any language and on the platforms where those conversations are taking place. We will gather information across all social media platforms to give you a very comprehensive monthly report.

This will assist you with making key strategic decisions on the next steps to take. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products within your content, or even reducing the resources you currently have within a market.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

This brief will be passed onto one of our Social Media Strategists, who will conduct social media listening into your industry, based on keywords relevant to your line of business.

They will produce a report, which will include:

a list of top influencers in your industry
relevant posts about your industry
relevant topics about your industry
relevant hashtags about your industry

The process will be managed and quality checked to ensure the report meets your requirements.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

BOSTON INTERNATIONAL SEARCH SUMMIT