Why is it important to map keywords to landing pages?
Achieving good rank positions in the organic search results is the goal of most websites' SEO efforts, but it is not all that matters. Having good rankings is useless if users don't click on the listing or immediately leave the page because they didn't find what they were looking for.
While a landing page is just any page a visitor lands on, a â€śpreferred landing pageâ€ť is the page you ultimately want your visitors to land on for particular search queries. If less preferred pages rank above the preferred landing page for selected keywords, you could be directing users to inappropriate pages and damaging performance. In such cases, the page may experience low click-through rates and the website itself may not deliver as high return-on-investment (ROI) as it potentially could.
Identifying and assigning preferred landing pages to your most important keywords will ensure that you are allocating the right SEO efforts to the most effective pages. It will improve conversion rates and reduce bounce rates.
We will assign preferred landing pages to your target keywords to ensure that they rank above all your other landing pages for search queries using those keywords. We will also conduct more in-depth research into your keywords and current rankings to help guide your future SEO efforts.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS