Why is international SEO important?
When you are targeting a global audience, it is vital that your website is optimised for each country. This will boost the chances of users finding your website and converting to become a customer. The first step of this process involves the global customer actually finding your website via a search engine.
Appearing at the right time in the global search engines and being found by your customers is what international search engine optimisation (SEO) is all about. This means handling culture and language, dealing with different keyword searches in different parts of the world, managing different geo-targeting settings and tags and many other factors.
It is very common for international websites - large or small - to trip up over these international SEO "rules" and it's often difficult to spot them if you don't have the experience or because you're simply too close to your own project.
Adding an expert to your team, who does have the experience and the time to help, will save you money downstream by avoiding a great deal of wasted and unnecessary effort.
An experienced international SEO expert will conduct a review on your website, creating a report listing any issues that could be negatively affecting your international SEO efforts, as well as a list of action points recommending how to fix these problems.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS