Multilingual callout extensions creation

Are you using callout extensions in your PPC ads?

Enhance your PPC ads using callout extensions

Effective PPC ads must clearly present their message, display a compelling call-to-action and be culturally and linguistically accurate. One way to enhance your PPC ads is by adding callout extensions to them, which allow you to include additional text in your ads to highlight your special offers. This can help you to attract more relevant users who are more likely to convert. We will create engaging and relevant callout extensions in your target language to enhance the performance of your PPC campaign.

Multilingual callout extensions can help...

When you want to improve the performance of your international PPC campaign.

When you want to attract more relevant users by providing them with more information.

When you want to run an international PPC campaign but do not have the time, resources, expertise or linguistic capability to do so.

When you want to sell your products/services in a new market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are callout extensions important?

Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.

Callout ad extensions let you include additional text in your search ads that provide detailed information about your business, including products and services you offer and any special offers. Callout extensions appear in ads at the top and bottom of Google's search results.

We will write callout extensions for your PPC campaign, whatever language you require.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require the keywords you are/will be using in the campaign. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of your Project Manager, will write callout extensions for your PPC campaign.

You'll receive a set of callout extensions in an Excel or PDF format, ready to be uploaded to your campaign.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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