Yandex is the leading search engine in Russia with over 60% market share. For marketers seeking to improve visibility in Yandex's natural search results, the first step is to identify the search queries used by the target audience. By conducting thorough research to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Russia.
We will conduct keyword research of 50 keywords using Yandex, reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases. Using keyword research tools and techniques, we'll expand these seed words and select the most relevant keywords according to the agreed brief.
Using these keywords, we will then conduct keyword mapping. Keyword mapping is the process of pairing web pages with the most important keywords. This will ensure that when users search for a keyword in the search engines, the most relevant page is brought up.
We will also make suggestions on how you can optimise your visible, on-page content by inserting keywords into elements such as your headings, images and hyperlinks.
We will then create meta content for your website, including the title tag, keyword tag and meta description tag.
For any SEO need that isn't coved by the above, you may need some consultancy. An SEO strategist will provide consultancy including the following:
- Reviewing & responding to e-mails around technical aspects of your project
- Reviewing any project documentation from a technical standpoint
- Creating templates for projects
- Creating guidelines for projects
- Providing training
- Telephone calls
- Bespoke reporting & preparation