Uncover gaps and leverage opportunities in key markets

Having a presence on social networking platforms is an essential part of any online strategy, but if your strategy has a global focus, it can be difficult to track performance for each market or spot the gaps between your current successes and where you need to be. The best way to ensure your international social media campaigns are achieving your goals is by conducting an audit. This service will give you an insight into the performance of your social media activities, identify gaps, and help you gain a better understanding of how users interact with your brand. Our Social Media Specialists will analyse your company's existing social media presence in the language and platform of your choice, and provide actionable feedback that will help you adjust and improve your strategy to achieve better results.

This audit can help...

When you want to identify the strengths and weaknesses of your social media campaigns so that you can adjust and improve your strategy.

When you want to take a social media inventory and know how well your social strategy ties-in with your overall business goals.

When you want to find out if your content reinforces your brand values.

When you want learn how to engage better with your global audience on social media from experts with local knowledge.

When you want to know where the gaps are between your company’s current situation and where you need to be in order to succeed.

When you want to establish consistent practices across markets.

When you want to analyse your current social activity but do not have the internal /language resources to do so.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to do a social media audit?

Social media websites are extremely influential and your company simply needs to have a social presence to succeed online. Used properly, social media can help your business or brand to grow and develop stronger relationships with your customers. However, due to the tremendous amount of time, skills, budget and human resources it takes to track ROI, particularly if your campaigns run across markets, it makes sense to conduct regular audits so that you can concentrate your efforts on areas that need attention saving you time and money. It also helps you easily measure performance and adjust tactics for better results.

Our social media profile review service will analyse your activities within a given social network and language, providing a report of key statistics and insights into the performance of your profile or page.This service will allow you to gain an insight into your social media profile and how your customers interact with it, allowing you to gain a better understanding of your audience's behaviours. This can help you identify strengths and weaknesses of your social efforts.

Social media platforms we cover include: Facebook, Instagram, YouTube, Pinterest, KakaoTalk, Line, Naver, Viadeo, Weibo, VK, WeChat, LinkedIn, Twitter and Xing.

How it works

A Social Media Specialist will highlight the top activities and engagement activities for your profile. They will analyse your activities within a given social network, providing a report of your top topic trends, your number of likes, shares and followers, posts by your profile, user engagement, integration with other platforms and the use of your profile/fan/company page.

This service can be provided in all languages supported by social networks (e.g. Facebook supports over 75 languages to date).

This service is limited to one profile per network per language.

Please be aware that we will need access to your social network account.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times