YouTube has launched a live streaming service for a select number of accounts. The Google-owned video site now allows users with over 10,000 subscribers to live stream video content from their mobile devices through the YouTube app. Whilst live video has been a feature on YouTube for some time, with Felix Baumgartner's 24 mile high skydive being broadcast back in 2012, everyday users themselves will now be able to provide content. YouTube is monetising the feature by allowing users on its live chat section to boost their comments for small payments. However, the platform has also been looking into what Facebook has referred to “midroll” ads, which appear as a banner across the screen at different points during the video broadcasts.