YouTube has announced an update to the way it will localise content in India. The video site said in a blog post that is has introduced new local languages to its Indian site which will now be selectable as a 'preferred' language. Content will now be available in Bengali, Hindi, Punjabi, and many more languages in order to make YouTube accessible to more users in the country. Gulshan Verma, from the Times of India, pointed out that “there are more than 60 million people who speak Bengali”, a large market that the site cannot currently access. Verna added that “the view that vernacular speakers…are lower in terms of income and aspirational value” is starting to change, and is bringing alterations to online services. Localisation in India is something that the video site has focused on in the past, when it introduced a low data version of its flagship app for use in low Wi-Fi areas
