Yandex Metrica for SEO and beyond

When it comes to usability, it doesn't matter what search engine you optimise your site for – because, above all, you are doing it for your users. In this video recording from the International Search Summit Barcelona 2018, Alexandra Kulachikova talks about how you can leverage the Yandex.Metrica analytics system for SEO. It enables you to check if your site meets all the usability parameters important for search engines, understand the behaviour patterns of your audience, and helps you find out if something goes wrong.