There are a range of reasons why you might be undergoing a website migration – from rebranding to changing CMS – but whatever the reason, and whatever the size of your website, migrations are challenging and complex projects that can really damage your SEO if not done properly. So, how can you perform one it without crashing out of the search results and losing all that valuable website traffic? Simply put, you need to involve an SEO expert throughout the website migration process. By involving SEO in the project from start to finish – rather than just having them tacked on at the end – you'll greatly reduce the SEO risk associated with website migration and everything will run more smoothly. This video explains some of the key stages where SEO plays a major role and how we do this at Webcertain.