When you're targeting multiple countries, you'll no doubt have an international SEO strategy in place. While you do need to have an overall plan for your global presence, it is also important that you have flexibility within it to account for the needs and differences of each individual market. International SEO specialist Jens Kuhn explains more about this and shares some examples.
Jens Kuhn has worked at Webcertain since 2010 as a Project Manager, following his 15 years working as an Editor in Chief for Frisörföretagarna.