Why Organisational Change Is Key To Effective Data Use

Whilst it may take time, organisational change is something that is vital when implementing new, data driven technologies. Digital analytics consultant, Stephane Hamel, joins us to discuss how a company can effectively and successfully implement analytics, whilst changing organisational culture to suit its new way of doing business. He explains how best to change the mindset of a company so new data teams can thrive.

Recognised as a Google Product Strategy Expert, and called one of 2013's Most Influential Industry Contributor by the Digital Analytics Association, Stephane is a globally renowned consultant and speaker.