Why market intelligence is key for global growth

These slides are from a presentation given at the International Search Summit Barcelona 2023. Collecting market intelligence allows you to make data-driven decisions about your company – not just your marketing efforts – and enables you to expand to new markets or expand existing ones effectively. In these slides, Agne Baksyte from Webcertain shares tips on how to collect market intelligence, what to look for, how to gain information about trends, competitors and consumer behaviour, and how to apply the insights to achieve international growth. She also shares examples of brands who have successfully applied this approach.