Why hreflang is crucial to international SEO success

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world. Mauro looks at some of the common issues when implementing hreflang and provides advice for how to use it effectively, as well as how to quickly identify issues and put them right.