Why Google is not as smart as you think it is

This is a recording of a talk given at the International Search Summit Barcelona 2022. In this talk, Will Levitt from connective3 gives insights into how Google is home to a universe of data, but one thing that Google does not know is your business. He explains how additional factors that affect business performance such as weather, paydays and other external factors can have a huge impact on whether you make millions, or fall on your face at a lost opportunity to capitalise on an increase in demand. He explains how feeding Google additional information about what is important to you and your business will give it that extra layer of data needed to capitalise on what is important to your business.