Why cultural relevancy is key in international SEO

This is a recording of a talk given at the International Search Summit Barcelona 2022. Choosing the best SEO metrics for your international expansion is not easy. Just because SEOs have only considered traffic as a metric for success, this does not mean it is the best one when it comes to tackling multiple languages. Doing and measuring international SEO in 2022 (and beyond) is, in fact, more than just checking rankings and traffic; it is more about cultural relevancy. In this talk, Veruska Anconitano from SurveyMonkey/Momentive delves into this topic.