Why And How To Use Structured Data

Structured data enables you to tell search engines exactly what your content is about; enabling them to serve relevant content to users and improving the quality of your listings in the SERPs. SEO Specialist Aaron Bradley explains the consequences of not using these mark-ups, common mistakes made in the implementation and how to ensure you make the most of the benefits they bring.

Aaron Bradley is an SEO specialist currently working as the senior manager of web channel strategy at Electronic Arts. With a history in marketing going back over a decade, Aaron has experience in in-house SEM programs in the fields of online gaming, ecommerce and online publishing.