What makes Coca-Cola, Apple, McDonald's and Google so instantly recognisable, even at a glance? These brands all have one thing in common: a memorable and eye-catching logo. Whilst your company might not have quite so many customers, there's no reason why you should be any less memorable to people in your niche. With the right logo, your brand can become embedded in people's visual memories and become recognisable, helping your marketing efforts to stick. So, what makes a good logo? This video answers that question and explains how Webcertain approaches the task of logo design.