Shyam Dattani from Searchmetrics joins us to discuss the results of its latest ranking study. He talks about how online businesses can improve search engine rankings by prioritising relevance and high-quality content, and how traditional ranking factors may be decreasing in importance.
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With a degree in Economics and being a self-confessed data geek, Shyam Dattani firmly believes in “Big-Data” driven SEO. He is currently a Digital Strategy Specialist at Searchmetrics Inc.